This communication analyses the discourse of online dating websites. Texts, images and measures convey specific views of what is an effciient relationship; they turn future partners into "products" and frame their strategies in terms of image and partner search.
ANCELIN-BOURGUIGNON, A. and NORREKLIT, H. (2011). Discourse and the Construction of the Marketable and Governable Lover. In: Papers of the 7th CMS Conference. University of Naples.