This communication analyses the discourse of online dating websites. Texts, images and measures convey specific views of what is an effciient relationship; they turn future partners into "products" and frame their strategies in terms of image and partner search.
BOURGUIGNON, A. and NØRREKLIT, H. (2011). Discourse and the Construction of the Marketable and Governable Lover. In: Papers of the 7th CMS Conference. University of Naples.