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Journal articles (2014), Accountancy, pp. 54-55

Did Facebook Pay Too Much?

JENY Anne, PAUGAM L.

The multibillion dollar acquisition of WhattsApp raises questions about Facebook's interpretation of intangible assets. It will be crucial for Facebook to show this to its investors. However, in a world where intangible assets drive value, measuring a firm's worth isn't easy.

JENY, A. and PAUGAM, L. (2014). Did Facebook Pay Too Much? Accountancy, pp. 54-55.