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Presentations at an Academic or Professional conference (2015), 5th Biennial Enhancing Sales Force Productivity Conference

Developing a Model of Trust Repair and Breach of Trust in the Buyer-Seller Dyad

McFARLAND Richard , NELSON C.

MCFARLAND, R. and NELSON, C. (2015). Developing a Model of Trust Repair and Breach of Trust in the Buyer-Seller Dyad. In: 5th Biennial Enhancing Sales Force Productivity Conference.