Return to results

Presentations at an Academic or Professional conference (2016), 2016 INFORMS Society for Marketing Science (ISMS) Marketing Science Conference

Designer Recyclable Bags: Effects on Perceptions and Usage Behavior

GUPTA Reetika , KOUKOVA N.

GUPTA, R. and KOUKOVA, N. (2016). Designer Recyclable Bags: Effects on Perceptions and Usage Behavior. In: 2016 INFORMS Society for Marketing Science (ISMS) Marketing Science Conference.