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Presentations at an Academic or Professional conference (2019), 48th European Marketing Academy Conference (EMAC)

Delaying the Resolution of Uncertainty: The Role of Discomfort and Excitement in Decision-making

TALEBI A., PROKOPEC Sonja , ÖNCÜLER Ayse

TALEBI, A., PROKOPEC, S. and ÖNCÜLER, A. (2019). Delaying the Resolution of Uncertainty: The Role of Discomfort and Excitement in Decision-making. In: 48th European Marketing Academy Conference (EMAC).