In this chapter, we present the different data collection methods that are commonly used in the field of management research and we insist on the guidelines or best practices that a researcher must follow while collecting data. We then present the strengths and weaknesses of the different data collection methods. We finally discuss right ways to use them.
IBERT, J., BAUMARD, P., DONADA, C. and XUEREB, J.M. (2001). Data Collection and Managing the Data Source. In: Doing Management Research: A Comprehensive Guide. 1st ed. SAGE Publications, pp. 172-195.