Mobile technologies are increasingly used as a data source to enable big data analytics that enable inventory control and logistics planning for omnichannel businesses. The purpose of this paper is to focus on the use of mobile technologies to facilitate customers’ shopping in physical retail stores and associated implementation challenges. Link to the article
HOEHLE, H., ALOYSIUS, J.A., CHAN, F. and VENKATESH, V. (2018). Customers’ tolerance for validation in omnichannel retail stores. The International Journal of Logistics Management, 29(2), pp. 704-722.