Year
1995
Abstract
This chapter presents the four main options of internal growth, market penetration, expansion, diversification and innovation and demonstrates how they can be used to improve the firm’s competitive position in its environment.
XUEREB, J.M. (1995). Croissance interne et compétitivité. Dans: Management Stratégique et Compétitivité. 1st ed. De Boeck, pp. 133-155.