This communication presents and discusses the findings of an empirical research on perceptions of creativity by two categories of managers (marketing and management control). A questionnaire investigating social identity was used. Collected representations question management literature's appeals (creativity for everybody) and open up stimulating perspectives for research on managerial creativity.
ANCELIN-BOURGUIGNON, A. (2005). Creativity: When Managers' Perceptions Diverge from Taken-for-granted Representations.