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Presentations at an Academic or Professional conference (2005)

Creativity: When Managers' Perceptions Diverge from Taken-for-granted Representations

This communication presents and discusses the findings of an empirical research on perceptions of creativity by two categories of managers (marketing and management control). A questionnaire investigating social identity was used. Collected representations question management literature's appeals (creativity for everybody) and open up stimulating perspectives for research on managerial creativity.

ANCELIN-BOURGUIGNON, A. (2005). Creativity: When Managers' Perceptions Diverge from Taken-for-granted Representations.