Today creativity is considered as a necessity in all aspects of management. This communication mirrors the artistic and managerial conceptions of creativity. Although they exhibit a number of shared points, these approches diverge on some aspects which appears to be related to some basic and radically opposed traits of both fields. This exploratory analysis opens up new research questions and insights into practices.
ANCELIN-BOURGUIGNON, A. and DORSETT, C. (2002). Creativity: Can Artistic Perspectives Contribute to Management Questions? In: Proceedings of the 9th Workshop on Managerial and Organisational Cognition. European Institute for Advanced Studies in Management (EIASM).