Creativity: can artistic perspectives contribute to management questions?

Today creativity is considered as a necessity in all aspects of management. This working paper mirrors the artistic and managerial conceptions of creativity. Although there are shared points in both applications, however deep-seated and radically opposed traits account for the divergence between the two fields. This exploratory analysis opens up new research questions and insights into practices.

ANCELIN-BOURGUIGNON, A. and DORSETT, C. (2003). Creativity: can artistic perspectives contribute to management questions? ESSEC Business School.