The purpose of this paper is to demonstrate how offering control on data usage and offering money can increase willingness to share private information with a data broker. Personal data are collected for internet users with a Web questionnaire. In an expe
WEYDERT, V., DESMET, P. and LANCELOT-MILTGEN, C. (2019). Convincing consumers to share personal data: double-edged effect of offering money. Journal of Consumer Marketing, 37(1), pp. 1-9.