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Journal articles (2019), Journal of Consumer Marketing, 37 (1), pp. 1-9

Convincing consumers to share personal data: double-edged effect of offering money

WEYDERT V., DESMET Pierre , LANCELOT-MILTGEN C.

The purpose of this paper is to demonstrate how offering control on data usage and offering money can increase willingness to share private information with a data broker. Personal data are collected for internet users with a Web questionnaire. In an expe

WEYDERT, V., DESMET, P. and LANCELOT-MILTGEN, C. (2019). Convincing consumers to share personal data: double-edged effect of offering money. Journal of Consumer Marketing, 37(1), pp. 1-9.