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Conference Proceedings (2006), ANZMAC. Advancing Theory. Maintaining Relevance, QUT (Queensland University of Technology)

Consumer's Perceptions and Evaluations of Virtual Bundling

DESMET Pierre , SABRI-ZAARAOUI O., PECHPEYROU P.P., PARGUEL B.

Qualitative research and Statistical analysis of an intersubjet experimental design show that virtual bundling (volume discount) increases economic perceived value but also cognitive perceived costs

DESMET, P., SABRI-ZAARAOUI, O., PECHPEYROU (DE), P.P. and PARGUEL, B. (2006). Consumer's Perceptions and Evaluations of Virtual Bundling. In: ANZMAC. Advancing Theory. Maintaining Relevance. QUT (Queensland University of Technology).

Keywords : #Bénéfices, #Communication, #Distribution, #Lots-virtuels, #Promotion-des-ventes, #Réduction-au-volume