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Presentations at an Academic or Professional conference (2015), 36th Edition of the HEC-ESSEC-INSEAD Research Seminar

Consumer Vulnerability at the Bottom-of-the-Pyramid: The Role of Social Relationships and Religiosity

DUONG H. T., GUPTA Reetika

DUONG, H.T. and GUPTA, R. (2015). Consumer Vulnerability at the Bottom-of-the-Pyramid: The Role of Social Relationships and Religiosity. In: 36th Edition of the HEC-ESSEC-INSEAD Research Seminar.