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Books (2016), Ellipses

Construire avec pertinence la stratégie de votre PME

BOURGEON Laurent , MAUGET R., PERON C.

This book presents the main tools and methods to carry out a strategic analysis of a SME (environment analysis, competitive analysis and strategic capabilities diagnosis). The analysis process described leads to the definition of the SME’s business and corporate strategies. This book also focuses on the conditions of implementation of these tools and methods.

BOURGEON, L., MAUGET, R. and PERON, C. (2016). Construire avec pertinence la stratégie de votre PME. Ellipses, 185 pages.