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Working Papers (1984), Wharton School, University of Pennsylvania

Conditional Expectations for Brands in an NBD Product Category: A Mathematical Characterization with Managerial Implications

BEMMAOR Albert C. , SCHMITTLEIN D.C., MORRISON Donald G.

SCHMITTLEIN, D.C., BEMMAOR, A.C. and MORRISON, D.G. (1984). Conditional Expectations for Brands in an NBD Product Category: A Mathematical Characterization with Managerial Implications. Wharton School, University of Pennsylvania.