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Presentations at an Academic or Professional conference (2012), 41st EMAC Annual Conference 2012

Comparing Shopping Behavior in Real Lab Stores and Virtual Lab Store (DESMET P., BORDENVAVE R., TRAYNOR J.)

DESMET Pierre , BORDENVAVE R., TRAYNOR J.

DESMET, P., BORDENVAVE, R. and TRAYNOR, J. (2012). Comparing Shopping Behavior in Real Lab Stores and Virtual Lab Store (DESMET P., BORDENVAVE R., TRAYNOR J.). In: 41st EMAC Annual Conference 2012.