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Journal articles (2014), International Journal of Research in Marketing, 31 (1), pp. 33-34

Comment: Leveraging Sport Events over Time: a Comparison of Sponsorship and Sport Event Advertising

MARC MAZODIER Marc MAZODIER , QUESTER Pascale G.

Link to the article

MARC MAZODIER, M.M. and QUESTER, P.G. (2014). Comment: Leveraging Sport Events over Time: a Comparison of Sponsorship and Sport Event Advertising. International Journal of Research in Marketing, 31(1), pp. 33-34.