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Book chapters (2022), Marketing sensoriel et expérientiel du point de vente, Dunod, pp. 225-252

Comment gérer l'affleunce ?

DION Delphine , DUBREUIL Clément

Crowding is probably one of the most difficult mood factors to manipulate. To better control it, it is important to better understand it. Research in psychology and marketing has brought to light a set of consistent results on individual behavior in crowded spaces... Link to the article

DION, D. and DUBREUIL, C. (2022). Comment gérer l'affleunce ? In: Rieunier S. and Daucé B. (ed.). Marketing sensoriel et expérientiel du point de vente. 5 ed. Paris: Dunod, pp. 225-252.