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Journal articles (2005), Marketing Letters, 16 (3-4), pp. 429-441

Cognition, Persuasion and Decision Making in Older Consumers

Yoon Carolyn, LAURENT Gilles , Fung Helene H., Gonzalez Richard, Gutchess Angela H., Hedden Trey, Lambert-Pandraud Raphaëlle, Mather Mara, Park Denise C., Peters Ellen, Skurnik Ian

Older adults constitute a rapidly growing demographic segment, but relatively little is known about them within consumer contexts: how they process information, respond to persuasive messages, and make decisions. We discuss extant findings from consumer behavior and related disciplines (e.g., cognitive psychology, neuroscience, social psychology, gerontology) as they pertain to the effects of aging on consumer memory, persuasion and decision

YOON, C., LAURENT, G., FUNG, H.H., GONZALEZ, R., GUTCHESS, A.H., HEDDEN, T. ... SKURNIK, I. (2005). Cognition, Persuasion and Decision Making in Older Consumers. Marketing Letters, 16(3-4), pp. 429-441.

Keywords : #older-consumers;-aging-cognition;-persuasion;-decision-making