Return to results
Conference Proceedings (1994), Moving Toward Expert Systems Globally in the 21st Century - 2nd World Congress on Expert Systems, Cognizant Communication Corporation, pp. 760-767

COBEX : An Expert System for Consumer Behavior Analysis

This paper describes an expert system called COBEX developed for the analysis of brand choice behavior. COBEX is based on Engel-Blackwell model. It allows the evaluation of a market share for a set of products depending on promotional and advertising actions.

AKOKA, J. and COMYN-WATTIAU, I. (1994). COBEX : An Expert System for Consumer Behavior Analysis. In: Moving Toward Expert Systems Globally in the 21st Century - 2nd World Congress on Expert Systems. Cognizant Communication Corporation, pp. 760-767.