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Journal articles (1996), Journal of Interactive Marketing, pp. 48-60

Challenges and Pitfalls for Direct Mail Across Borders : The European Example

DESMET Pierre , XARDEL D.

Mail order companies continue their development in Europe, often operating simultaneously in different countries. Both globalization efforts and liberalization from public monopolies can be observed. Logistics and cross border organisations play a key role as to the consideration of market specifics for each country.

DESMET, P. and XARDEL, D. (1996). Challenges and Pitfalls for Direct Mail Across Borders : The European Example. Journal of Interactive Marketing, pp. 48-60.