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Presentations at an Academic or Professional conference (1995)

Challenges and Pitfalls for Direct Mail across Borders : The European Example

DESMET Pierre , XARDEL D.

Mail order companies are still expanding across Europe often following the needs of companies operating simultaneously in different countries. Both globalization efforts and liberalisation from public monopolies can be observed. The key role of logistics and cross border organisations is thus reinforced and so is the consideration of market specificities for each country.

DESMET, P. and XARDEL, D. (1995). Challenges and Pitfalls for Direct Mail across Borders : The European Example.