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Journal articles (2015), Harvard Business Review, 93 (12), pp. 119-122

Case Study: Challenge the Middlemen?


The chief marketing officer of a Dutch hospitality group considers whether she should invest a substantial portion of her budget in partnering with a start-up whose business model involves bypassing online travel agencies. Expert commentary comes from Ted Teng, president and CEO of The Leading Hotels of the World, and Michael Levie, COO at citizenM, a Netherlands-based hotel company. Link to the article

DEV, C.S. and O'CONNOR, P. (2015). Case Study: Challenge the Middlemen? Harvard Business Review, 93(12), pp. 119-122.

Keywords : #eCommerce, #Marketing