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Journal articles (2009), Asian Journal of Management Cases, 6 (2), pp. 77-92

Business-to-Business Interaction: Lessons from a Case-based In-class Simulation

An evocation of the best practices in case-based learning for inter-organizational relationship management, where this type of pedagogy is both largely absent, and particularly of high value.

FAUCHER, H. (2009). Business-to-Business Interaction: Lessons from a Case-based In-class Simulation. Asian Journal of Management Cases, 6(2), pp. 77-92.

Keywords : #Achat-organisationnel, #Business, #to, #business, #Cas-pédagogiques, #Comportement, #Information-asymétrique, #Ingredients, #Management-des-comptes-stratégiques, #Marketing, #Méthode-des-cas, #Négociation