Brandon, the transporteur

Brandon, the Transporter is an introductory case study illustrating the various components of strategy definition. This case study illustrates the application of the strategic concepts to a SME evolving in a competitive environment. Link to the article

BOURGEON, L. and PÉRON, C. (2012). Brandon, the transporteur. ESSEC Business School.

Keywords : #Entrepreneur, #Competitive-strategy, #Strategic-capability, #Strategic-choice, #Strategic-fit, #SME, #Strategy-and-General-Management