Published cases (2012), ESSEC Business School
Brandon, the transporteur
Brandon, the Transporter is an introductory case study illustrating the various components of strategy definition. This case study illustrates the application of the strategic concepts to a SME evolving in a competitive environment. Link to the article
BOURGEON, L. and PÉRON, C. (2012). Brandon, the transporteur. ESSEC Business School.
Keywords : #Entrepreneur, #Competitive-strategy, #Strategic-capability, #Strategic-choice, #Strategic-fit, #SME, #Strategy-and-General-Management