Presentations at an Academic or Professional conference
Year
1995
Authors
BOUCHIKHI Hamid, KIMBERLY J.
Abstract
The core argument of this communication is that identity, more than the traditional concept of strategy, provides a powerful key to understand decisions and behavior in organizations. We define the dimensions of organizational identity and use the case of a large firm to illustrate the influence of identity on internationalization.
BOUCHIKHI, H. et KIMBERLY, J. (1995). Beyond Strategy : The Dimensions and Dynamics of Organizational Identity.