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Presentations at an Academic or Professional conference (2006), ACR 2006

Beating back that triple chocolate cake:Mental budgets as instruments of self-regulation

Krishnamurthy Parthasarthy, Prokopec Sonja

KRISHNAMURTHY, P. and PROKOPEC, S. (2006). Beating back that triple chocolate cake:Mental budgets as instruments of self-regulation. In: ACR 2006. Orlando.