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Presentations at an Academic or Professional conference (2012), 14th Annual International Conference on Electronic Commerce (ICEC 2012)

B2C Mobile Shopping Continuance for Consumers in China: The Effects of Active Coping and its Antecedents

LI, Y. (2012). B2C Mobile Shopping Continuance for Consumers in China: The Effects of Active Coping and its Antecedents. In: 14th Annual International Conference on Electronic Commerce (ICEC 2012).