After reviewing the litterature on Business to Business segmentation, the article introduces two tools aimed at marketing professionals in the agri-food sector to help them segment their markets, with the double objective of developing teh customer base and the profitability of their activity.
FAUCHER, H. (2008). B-to-B Market Segmentation: Two Simple Tools to Improve Returns From Growing Agrifood Markets. In: Challenges and Perspectives for the European Food Market. 1st ed. Warsaw University of Life Sciences Press, pp. 95-106.