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Book chapters (2008), Challenges and Perspectives for the European Food Market, Warsaw University of Life Sciences Press, pp. 95-106

B-to-B Market Segmentation: Two Simple Tools to Improve Returns From Growing Agrifood Markets

After reviewing the litterature on Business to Business segmentation, the article introduces two tools aimed at marketing professionals in the agri-food sector to help them segment their markets, with the double objective of developing teh customer base and the profitability of their activity.

FAUCHER, H. (2008). B-to-B Market Segmentation: Two Simple Tools to Improve Returns From Growing Agrifood Markets. In: Challenges and Perspectives for the European Food Market. 1st ed. Warsaw University of Life Sciences Press, pp. 95-106.

Keywords : #Agro, #alimentaire, #Industrie, #Marketing, #Segmentation