The present article analyses the extent and nature of pioneer and follower advantages for Internet website firms. Using a qualitative survey which is based on semi-directed interviews with managers, it demonstrates that many of the advantages that are traditionally associated with a pioneer status, whether related to strategy or to consumer behaviour, disappear whereas other advantages, suddenly appear.
MANCEAU, D. and LE NAGARD, E. (2002). Are the Advantages of Pioneers and Followers Specific on the Web? In: Proceedings of the 31st EMAC Conference. Marketing in a Changing World. European Marketing Academy (EMAC).