Year
2016
Abstract
This chapter describes Andrew Ehrenberg’s journey and his main contributions to the field of marketing.
BEMMAOR, A.C. (2016). Andrew S.C. Ehrenberg – Ou le chantre de la réplication (Andrew S. C. Ehrenberg or The Eulogy of Replication). Dans: Alain Jolibert (ed.). Les grands auteurs en marketing [Label FNEGE 2017]. 2nd ed. Caen: Éditions Management et Société (EMS), pp. 77-94.