The first part of this chapter (section II) compares four sets of similar ‘know-your-customer’ (KYC) rules in respect of investment products in the largest sense, namely those covered by the Markets in Financial Instruments Directive II (MiFID II) , the Insurance Distribution Directive (IDD) , the Regulation on a pan-European Personal Pension Product (PEPP) and the (proposed) Crowdfunding Regulation. The latter three sets of know-your-customer rules have been inspired by the original MiFID I rules. Link to the article
BUSCH, D., HELLERINGER, G. and COLAERT, V. (2020). An ‘Assist-Your-Customer Obligation’ for the Financial Sector? In: Veerle Colaert, Danny Busch, Thomas Incalza eds. European Financial Regulation. Levelling the Cross-Sectoral Playing Field. 1st ed. Oxford: Hart Publishing, pp. 343-376.