This study investigates the electronic pricing strategies of the major international hotel companies by analysing the rates offered by hotels across five of the major online distribution channels. Key findings include that brands use multiple simultaneous routes to the marketplace, and that the rates offered over alternative routes have equalised. Significant differences can be observed depending on the market segment of the property, with direct online channels being considerably cheaper for lower priced hotels, and Online GDS based intermediaries offering the best value at the luxury end of the market.
O'CONNOR, P. (2002). An Analysis of the Online Pricing Strategies of the International Hotel Chains. In: ENTER 2001 - Information & Communication Technologies in Tourism 2002 Proceedings. Springer, pp. 285-293.