Privacy concerns are threatening the growth of e-commerce. Online travel agencies have the potential to collect significant amounts of personal data as part of their normal operations and thus are at tyhe forefront of such concerns. This study examines the quality of, and compliance with, the privavy policies of the largest online travel agencies operating internationally. While all post a privacy statement of some kind, in many cases the content of such policies is lacking and fails to comply with internationally recognised fair information practices. Transgressions most often occurred in terms of Onward Transfer, Integrity and Enforcement, indicating an unsophisticated approach to the management of personal inforation by the online agencies.
O'CONNOR, P. (2004). An Analysis of the Content of Use and Compliance with Privacy Policies by Major Online Travel Agencies. In: Proceedings of the Seventh International Conference on Electronic Commerce Research. Cox School of Business, pp. 144-152.