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Conference Proceedings (2003), Hospitality Information Technology Association Worldwide Conference - HITA 2003, HITA

An Analysis of On-line Privacy Policy Use, Content and Compliance by International Hotel Companies

O'CONNOR Peter

Consumer privacy concerns are threatening to stall the growth of e-commerce. Although regulatory philosophies differ between Europe and the US, there is agreement on certain global principles, namely notice, choice, onward transfer, access, security, integrity and enforcement. A content analysis of the privacy policies of the 30 largest international hotel brands revealed that 25% fully complied with these guidelines, 69% partially complied and only 7% failed to include a policy of any kind. Transgressions most often occurred in terms of Choice, Security and Integrity, indicating an unsophisticated approach to the management of consumer information on the part of the hotel companies.

O'CONNOR, P. (2003). An Analysis of On-line Privacy Policy Use, Content and Compliance by International Hotel Companies. In: Hospitality Information Technology Association Worldwide Conference - HITA 2003. HITA.