Year
2006
Authors
SOM Ashok, POUTREL G.
Abstract
The case highlights and provides a point where two leading manufacturers of aircrafts followed two seemingly divergent strategies in the past decade. The case discusses: (1) the evolution of Boeing and Airbus in the China market, (2) the innovation and adaptation in their product offerings, (3) maintaining their supply chain, (4) the demand created by the specific of the Chinese, and (5) their divergent strategies vis-a-vis technology transfer.
SOM, A. et POUTREL, G. (2006). Airbus and Boeing in China: risk of technology transfer. ESSEC Business School.