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Journal articles (2011), Journal of Business Venturing, 26 (1), pp. 93-103

Agency and Institutional Influences on Franchising

While the franchising literature has typically relied on agency theory, efficiency considerations may not fully explain decisions to expand through franchising or company ownership. In this study, I re-examine franchising decisions using insights from institutional theory. Link to the article

BARTHELEMY, J. (2011). Agency and Institutional Influences on Franchising. Journal of Business Venturing, 26(1), pp. 93-103.

Keywords : #Franchise, #Théorie-de-l'agence, #Théorie-néo, #institutionnelle