Essec\Faculty\Model\Contribution {#2190
  #_index: "academ_contributions"
  #_id: "7889"
  #_source: array:26 [
    "id" => "7889"
    "slug" => "advertising-and-quality-decisions-over-time"
    "yearMonth" => "2002-07"
    "year" => "2002"
    "title" => "Advertising and Quality Decisions over Time"
    "description" => "EL OUARDIGHI, F. et PASIN, F. (2002). <i>Advertising and Quality Decisions over Time</i>. ESSEC Business School."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "EL OUARDIGHI Fouad"
        "bid" => "B00000177"
        "slug" => "el-ouardighi-fouad"
      ]
      1 => array:1 [
        "name" => "PASIN F."
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2020-12-17 21:00:33"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Documents de travail"
      "en" => "Working Papers"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Cet article propose un modèle combinant une variable d'attraction (l'effort publicitaire) et une variable de rejet (la qualité) pour représenter la dynamique du marché. L'analyse du modèle proposé dans des contextes de monopole et de duopole produit des résultats qualitatifs relatifs au mix optimal de prix, publicité et qualité. Un algorithme numérique de résolution de jeux différentiels à variables de contrôle indépendantes est présenté afin de résoudre efficacement les valeurs optimales de l'effort publicitaire, de la qualité et du prix dans le temps. En ce sens, la résolution numérique des modèles proposés révèle des stratégies contrastées à la foi au sein du duopole et entre le monopole et le duopole."
      "en" => "Abstract: In this paper, we propose a pull and push dynamic model involving one attraction factor (advertising) and one rejection factor (quality) to represent market share competition. The analysis of the proposed model in the monopoly and the duopoly contexts respectively provides qualitative results for the optimal price, advertising and quality mix. A numerical algorithm for the resolution of differential games involving interdependent control variables is introduced to efficiently solve the optimal advertising, quality and pricing values over time. In particular, the comparative numerical study reveals contrasting strategies within and between the duopoly and the monopoly market structures."
    ]
    "authors_fields" => array:2 [
      "fr" => "Management"
      "en" => "Management"
    ]
    "indexedAt" => "2024-04-19T20:21:57.000Z"
    "docTitle" => "Advertising and Quality Decisions over Time"
    "docSurtitle" => "Working Papers"
    "authorNames" => "<a href="/cv/el-ouardighi-fouad">EL OUARDIGHI Fouad</a>, PASIN F."
    "docDescription" => "<span class="document-property-authors">EL OUARDIGHI Fouad, PASIN F.</span><br><span class="document-property-authors_fields">Management</span> | <span class="document-property-year">2002</span>"
    "keywordList" => ""
    "docPreview" => "<b>Advertising and Quality Decisions over Time</b><br><span>2002-07 | Working Papers </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Advertising and Quality Decisions over Time</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 9.18201
  +"parent": null
}