Return to results
Books (2002), ESSEC Business School

Actes du 2ème Colloque Doctoral AFM

AURIER P., DESMET Pierre

The proceedings content the research papers presented during the second doctoral colloquium of the French Marketing Association. A broad spectrum of subjects has been covered going from methodological questions as demand artefacts to strategic ones as Internet impact on brand image or sales force management.

AURIER, P. and DESMET, P. (2002). Actes du 2ème Colloque Doctoral AFM. ESSEC Business School, 231 pages.