The proceedings content the research papers presented during the first doctoral colloquium of the French Marketing Association. In their diversity, papers deal with consumer's reaction at marketing stimulations : satisfaction measurement, customer value, opportunities created by electronic agents but also emotional reactions, nostalgia and impact of physical environment.
AURIER, P. and DESMET, P. (2001). Actes du 1er Colloque Doctoral AFM. ESSEC Business School, France.