Return to results
Presentations at an Academic or Professional conference (1982), ORSA/TIMS Joint National Meeting, October 25-27.

A Probability Model for Brand Choice and Product Class Purchase

SCHMITTLEIN D.C., BEMMAOR Albert C. , MORRISON Donald G.

SCHMITTLEIN, D.C., BEMMAOR, A.C. and MORRISON, D.G. (1982). A Probability Model for Brand Choice and Product Class Purchase. In: ORSA/TIMS Joint National Meeting, October 25-27. San Diego, CA.