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Presentations at an Academic or Professional conference (2018), Institute for Operations Research and the Management Sciences (INFORMS) 2018 International Meeting

A Heuristic-analytic Perspective On The Helpfulness Of Online Consumer Reviews

CHUNG, T.S. (2018). A Heuristic-analytic Perspective On The Helpfulness Of Online Consumer Reviews. In: Institute for Operations Research and the Management Sciences (INFORMS) 2018 International Meeting.