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Conference Proceedings (1980), Proceedings of ORSA/TIMS Special Interest Conference, R. P. Leone, ed.,, TIMS College on Marketing and The Institute of Management Sciences, pp. 63-67

A Family-Size Dependent Stochastic Model of Purchase Incidence

This article integrates the size of the household into the Negative Binomial Distribution (NBD) to capture the distributions of the number of purchases within groups of households of a given size. Tested on two markets of consumer goods, the model provides predictions that are comparable to those given by separate NBD models.

BEMMAOR, A.C. (1980). A Family-Size Dependent Stochastic Model of Purchase Incidence. In: Proceedings of ORSA/TIMS Special Interest Conference, R. P. Leone, ed., TIMS College on Marketing and The Institute of Management Sciences, pp. 63-67.