Journal articles (2008), International Game Theory Review, 10 (4), pp. 373-397
A Dynamic Game of Operations and Marketing Management in a Supply Chain
The aim of the paper is to study some important differences between (classical) non-cooperative and (modern) cooperative supply chain management. For this purpose, the paper develops a differential game model involving operations and marketing activities that are performed by a manufacturer and a retailer in a simple two-member supply chain.
EL OUARDIGHI, F., JORGENSEN, S. and PASIN, F. (2008). A Dynamic Game of Operations and Marketing Management in a Supply Chain. International Game Theory Review, 10(4), pp. 373-397.
Keywords : #Jeux-dynamiques, #Marketing, #Opérations, #Supply-chain-management