Year
2008
Authors
EL OUARDIGHI Fouad, JORGENSEN S., PASIN F.
Abstract
The aim of the paper is to study some important differences between (classical) non-cooperative and (modern) cooperative supply chain management. For this purpose, the paper develops a differential game model involving operations and marketing activities that are performed by a manufacturer and a retailer in a simple two-member supply chain.
EL OUARDIGHI, F., JORGENSEN, S. et PASIN, F. (2008). A Dynamic Game of Operations and Marketing Management in a Supply Chain. International Game Theory Review, 10(4), pp. 373-397.