An Expert System for Brand Choice Behavior
This paper presents an expert system called COBEX developed for the analysis of brand choice behavior. This system is based on the Engel-Blackwell-Miniard model. More precisely, this paper describes several applications of the expert system to evaluate several purchase scenarios, to compute the market share for a set of products, to analyze a group reference reaction to a given marketing stimuli set.
AKOKA, J. et COMYN-WATTIAU, I. (1993). An Expert System for Brand Choice Behavior. Dans: EXPERSYS 93 – Expert Systems Applications & Artificial Intelligence. IITT, pp. 251-259.