ConferenceĀ Proceedings

An Expert System for Brand Choice Behavior

This paper presents an expert system called COBEX developed for the analysis of brand choice behavior. This system is based on the Engel-Blackwell-Miniard model. More precisely, this paper describes several applications of the expert system to evaluate several purchase scenarios, to compute the market share for a set of products, to analyze a group reference reaction to a given marketing stimuli set.
AKOKA, J. et COMYN-WATTIAU, I. (1993). An Expert System for Brand Choice Behavior. Dans: EXPERSYS 93 – Expert Systems Applications & Artificial Intelligence. IITT, pp. 251-259.