Studying sales promotions represents an important research topic in marketing because of the amounts of money invested and the emergence of new sources of data. The aim of this paper is to present statisticians with these new sources of data and methods of analysis for studying the impact of promotions on sales. The limitations of the models and some solutions will be put forward.
DUSSAIX, A.M. et INDJEHAGOPIAN, J.P. (1995). A Study of the Impact of Promotions on Sales : Data Collection and Statistical Analysis Methods. Dans: Bulletin de l’Institut International de Statistique (Bulletin of the International Statistical Institute). Institut International de Statistique (IIS), pp. 309-310.