Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "15635"
  #_source: array:26 [
    "id" => "15635"
    "slug" => "15635-when-launching-a-product-during-a-recession-pays-off"
    "yearMonth" => "2025-06"
    "year" => "2025"
    "title" => "When Launching a Product During a Recession Pays Off"
    "description" => "SEGGIE, S., TALAY, M.B. et PAUWELS, K. (2025). When Launching a Product During a Recession Pays Off. <i>MIT Sloan Management Review</i>, 66(4), pp. 15-16."
    "authors" => array:3 [
      0 => array:3 [
        "name" => "SEGGIE Steven"
        "bid" => "B00739424"
        "slug" => "seggie-steven"
      ]
      1 => array:1 [
        "name" => "TALAY Mehmet Berk"
      ]
      2 => array:1 [
        "name" => "PAUWELS Koen"
      ]
    ]
    "ouvrage" => ""
    "keywords" => array:4 [
      0 => "Marketing strategy"
      1 => "Market opportunities"
      2 => "Recession impact"
      3 => "Business strategy during uncertainty"
    ]
    "updatedAt" => "2025-07-07 09:49:28"
    "publicationUrl" => "https://sloanreview.mit.edu/article/when-launching-a-product-during-a-recession-pays-off/?utm_source=outr2&utm_medium=pr&utm_campaign=seggie0425"
    "publicationInfo" => array:3 [
      "pages" => "15-16"
      "volume" => "66"
      "number" => "4"
    ]
    "type" => array:2 [
      "fr" => "Articles"
      "en" => "Journal articles"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "While many companies may be hesitant to launch new products during an economic downturn, research shows that doing so can be a successful marketing strategy for some types of products. Evidence from the automotive and fast-moving consumer goods sectors points to opportunities to capture market attention and willingness to buy, particularly late in a recession, when competitors have pulled back due to uncertainty."
      "en" => "While many companies may be hesitant to launch new products during an economic downturn, research shows that doing so can be a successful marketing strategy for some types of products. Evidence from the automotive and fast-moving consumer goods sectors points to opportunities to capture market attention and willingness to buy, particularly late in a recession, when competitors have pulled back due to uncertainty."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2025-07-11T09:21:43.000Z"
    "docTitle" => "When Launching a Product During a Recession Pays Off"
    "docSurtitle" => "Journal articles"
    "authorNames" => "<a href="/cv/seggie-steven">SEGGIE Steven</a>, TALAY Mehmet Berk, PAUWELS Koen"
    "docDescription" => "<span class="document-property-authors">SEGGIE Steven, TALAY Mehmet Berk, PAUWELS Koen</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2025</span>"
    "keywordList" => "<a href="#">Marketing strategy</a>, <a href="#">Market opportunities</a>, <a href="#">Recession impact</a>, <a href="#">Business strategy during uncertainty</a>"
    "docPreview" => "<b>When Launching a Product During a Recession Pays Off</b><br><span>2025-06 | Journal articles </span>"
    "docType" => "research"
    "publicationLink" => "<a href="https://sloanreview.mit.edu/article/when-launching-a-product-during-a-recession-pays-off/?utm_source=outr2&utm_medium=pr&utm_campaign=seggie0425" target="_blank">When Launching a Product During a Recession Pays Off</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 8.847532
  +"parent": null
}